Shift Volume From Reels to Posts
their static and carousel posts are driving a 12.64% ER while their Reels are significantly underperforming at 3.89% — a gap of over 8 percentage points.
Details
Since their account is well above the 50K threshold where Reels provide a meaningful reach advantage, prioritize feed posts and carousels to protect their overall 12.61% ER, which already sits far above the 1-2% mid-tier benchmark. Audit their current 21-post mix and aim to reduce Reels to no more than 20% of new output until Reels ER closes the gap.
