Shift Content Mix Toward Reels
George Isaacs' Reels ER (3.89%) outperforms the Posts ER (3.21%) by nearly 70 basis points, and industry data shows Reels get higher reach for accounts under 50K followers like this one (2,056).
Details
Aim to make Reels at least half of the weekly output to close the gap between the current 3.33% overall ER and the top of the nano-tier benchmark range (3.5-8%).
