Shift Budget Toward Posts Over Reels
Static and carousel posts are outperforming Reels significantly — Posts ER sits at 13.67% versus Reels ER at 7.13%, nearly double the engagement.
Details
While industry benchmarks suggest Reels get higher reach for accounts under 50K, the audience is clearly responding more deeply to post content, so prioritize publishing at least 2 posts for every 1 Reel until Reels ER closes the gap. Audit the last 5 Reels to identify whether format, caption length, or hook timing is suppressing that 7.13% figure.
