Shift Content Mix Toward Reels
Gcina Gc Lukhele's Reels ER of 5.37% is more than double the static Posts ER of 2.38%, and industry data confirms Reels get higher reach for accounts under 50K followers.
Details
Increasing Reels frequency to at least 2-3x per week will pull the blended ER (currently 2.77%) closer to the nano-tier benchmark of 3.5-8%.
