Shift Content Mix Toward Reels
Gayatri Upadhyay's Reels ER sits at 165.77% versus a Posts ER of just 0.14% — a massive gap that shows the 114,897 followers respond far more to video than static content.
Details
Industry benchmarks put average Reels ER at only 0.52%, so the account is already over-indexing there; increasing Reels frequency and pulling back on static posts will lift the overall account ER above the current 0.15%, which is well below the 1-2% mid-tier benchmark.
