Convert Comments Into Conversation With CTAs
Gaurav R K | Kannada Comedy's like-to-comment ratio sits at 62.9:1, meaning their 5,544 median likes are generating only ~111 median comments — comments are the engagement signal brands and the algorithm weight most heavily.
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Add a direct, single-question CTA in every caption to lower the friction of responding and push that ratio closer to 40:1. Even a 50% lift in comments would meaningfully reinforce their already excellent 5.14% ER, which already outperforms the mid-tier benchmark of 1-2%.
