Shift Posting Mix Toward Reels
Gaela Barraza's Reels ER (0.31%) already outperforms the Posts ER (0.24%) and overall account ER (0.27%), so shifting more of the content calendar toward Reels should lift blended engagement.
Details
Even a modest gain toward the industry Reels benchmark of 0.52% would more than double current Reels performance, directly improving standing versus the 1-2% mid-tier average.
