Shift Posting Mix Toward Carousels
Gadget Boy's current engagement rate of 0.04% is drastically below the 0.5-1% macro-tier benchmark, meaning Gadget Boy is underperforming by up to 25x.
Details
Industry data shows carousels lead all formats at 0.55% ER — audit Gadget Boy's last 20 posts and aim to make at least 50% of new content carousels, structuring each slide as a step-by-step gadget breakdown or comparison to encourage swipe-through behavior and repeat views.
