Shift Posting Strategy Toward Reels
Reels are already outperforming static posts by 7.5x — Reels ER is 0.15% versus Posts ER of 0.02%.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the account sits at 4,551 followers, prioritizing Reels as the primary format is the single fastest lever to close the gap between the current 0.04% overall ER and the 3.5-8% nano-tier benchmark. Aim to publish at least 3 Reels per week and reduce static image posts, which benchmark at the lowest content format ER of 0.45% industry-wide.
