Replace Static Posts With Reels
Josh Burke's current engagement rate of 1.46% sits well below the nano-tier benchmark of 3.5-8%, and shifting to Reels is one of the fastest levers available.
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Industry benchmarks confirm Reels get higher reach for accounts under 50,000 followers, and their account at 1,339 followers sits squarely in that window. Commit to posting at least 3 Reels in their next 10 posts and track whether their median likes — currently just 19.5 — begin to climb.
