Switch to Reels to maximize reach
The current engagement rate is 0.27%, far below the nano-tier benchmark of 3.5-8%.
Details
Reels are proven to get higher reach for accounts under 50K followers, and industry data shows Reels average 0.52% ER versus 0.45% for static images — making them the highest-leverage format to close the gap. Mahima Mehra should commit to posting at least 3 Reels per week for the next 30 days and track whether median likes rise above the current 5.5.
