Shift Feed Strategy Toward Reels
Kanishka Chauhan's Reels are outperforming their static posts by a significant margin — 5.29% ER versus 1.56% ER for posts — yet their overall account ER sits at 1.79%, suggesting Reels make up a small portion of their current content mix.
Details
Increasing their Reels output as a share of total content will pull their overall ER closer to the 2.5-5% benchmark for micro-tier creators, where they currently fall short. Aim to publish at least 2 Reels for every 1 static post to let the higher-performing format carry their average upward.
