Shift Primary Content Format to Reels
The current engagement rate of 1.5% sits well below the nano-tier benchmark of 3.5-8%, and Reels are the fastest lever to close that gap — Instagram Reels generate higher reach specifically for accounts under 50K followers like Ford Country at 1,367.
Details
Commit to posting at least 3 out of every 5 pieces of content as Reels, as the format commands a 20-40% engagement premium over static posts, which could meaningfully push the median likes above the current 19.5.
