Double Down on Reels Immediately
RACHEL ˙ᵕ˙♡ ྀིྀི's Reels are generating a 65.47% engagement rate compared to just 1.87% on posts, making Reels their highest-leverage content format by a massive margin.
Details
Shift their content calendar to prioritize Reels as their primary format — aim for at least 70% of their 24-post output to be Reels going forward. Given their 73,985 followers sit in the micro tier where Reels already command a 20-40% premium in brand deals, this shift also directly increases their estimated per-post value beyond the current $500-$2,000 range.
