Shift to Reels to recover ER
Their current engagement rate of 1.2% sits well below the 2.5-5% benchmark for micro-tier accounts, meaning they have significant room to recover.
Details
Industry data shows Reels get higher reach for accounts under 50K followers — their 15,176 followers put them squarely in that window. Commit to posting at least 3 Reels per week for the next 30 days and track whether their per-post ER climbs toward the 2.5% floor of their tier.
