Shift Feed Mix Toward Carousels
The current engagement rate of 2.08% sits below the micro-tier benchmark of 2.5–5%, and carousels lead all content formats with a 0.55% average ER versus 0.45% for static images.
Details
Audit the last 20 posts and identify how many are static; replace at least half with carousel posts — step-by-step recipes or ingredient breakdowns work well for food accounts — to close the gap toward the 2.5% floor for this tier.
