Shift Budget Toward Posts Over Reels
FLO πͺ's Posts ER of 3.65% is more than double their Reels ER of 1.61%, meaning static posts and carousels are significantly outperforming their video content in engagement.
Details
Prioritize a higher ratio of feed posts in their content calendar and reserve Reels for reach-driven goals rather than engagement goals. Tracking this split over their next 10 posts will give FLO πͺ a clearer signal on where to double down.
