natalie • books in translation & beyond's InstagramEngagement

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flightslibrary
natalie • books in translation & beyond

@flightslibrary · 14.3K followers

0.00%

Top 5% of creators your size

Your audience is 5x more engaged than average

$150-$500 per post

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LowAverageGoodExcellent
948
Median Likes
30
Median Comments
20
Posts Analyzed
$150 – $500per sponsored post

Based on 14.3K followers · 6.86% engagement

Next step

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Snippet can use this instagram result for @flightslibrary to find brands, write emails, and help you close deals.

Your post rate

$150-$500

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @flightslibrary's $150-$500 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @flightslibrary's instagram audience is a fit and ask for $150-$500 per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Comments Into Conversation With CTAs

The like-to-comment ratio is 104.4:1, meaning comments are relatively scarce compared to likes — a signal that the audience is passively consuming rather than actively engaging.

Details

Add a direct, specific question or prompt at the end of every caption to lower the barrier to commenting, such as asking followers to share their own travel experience related to the post. Even a modest improvement in comment volume will protect and grow the 6.86% ER, which already outperforms the 2.5-5% micro-tier benchmark.

Move 02

Shift Posting Mix Toward Reels

Industry benchmarks confirm that Reels get higher reach for accounts under 50,000 followers — a category the 14,263-follower account firmly sits in.

Details

Since the current posts ER of 6.79% is built largely on existing followers, increasing Reels output can expose content to non-followers and compound the median engagement of 948 likes and 30 comments per post. Aim to make at least 50% of the next 20 posts Reels to test whether expanded reach translates into follower growth and sustained ER above the 5% micro-tier ceiling.

Move 03

Publish a Rate Card to Close Brand Deals Faster

The 6.86% ER is excellent for this follower bracket and directly relevant to brands, given that 73% of brands prioritize engagement rate over follower count.

Details

However, the estimated brand deal value of $150-$500 per post likely reflects a lack of a formalized rate card — creators with published rate cards close deals 40% faster. Build a one-page rate card anchored to the ER, and factor in the 20-40% Reels premium and a 25-50% usage rights add-on to push individual deal values toward the top of the $500 ceiling and beyond.

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natalie • books in translation & beyond's Instagram Engagement Rate: 6.86%