Shift Content Mix Toward Reels
The Reels ER of 0.9% outperforms the Posts ER of 0.55% and overall account ER of 0.64%, nearly double the static post performance.
Details
Since Reels also get higher reach for accounts under 50K followers (Ibrahim Nallo is at 1,552), prioritizing more Reels over static images will help close the gap toward the nano-tier benchmark of 3.5-8%.
