Overhaul Reels Immediately
Reels ER sits at 0.0%, compared to the industry benchmark of 0.52% for Reels and even below the account's own Posts ER of 0.01%.
Details
Pause Reels production for 2 weeks and audit hooks/pacing in the first 3 seconds, then relaunch with a test batch of 5 Reels using trending audio to rebuild reach before spending further budget on this format.
