Flatiron Books's InstagramEngagement

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flatiron_books
Flatiron Books

@flatiron_books · 214.6K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$250-$1K per post

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LowAverageGoodExcellent
248
Median Likes
14
Median Comments
27
Posts Analyzed
$250 – $1Kper sponsored post

Based on 214.6K followers · 0.12% engagement

Next step

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Snippet can use this instagram result for @flatiron_books to find brands, write emails, and help you close deals.

Your post rate

$250-$1K

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Comes next

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Brands that already pay instagram creators and fit your audience.

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Use @flatiron_books's $250-$1K post rate so brands know what to pay.

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First message

I'd show brands why @flatiron_books's instagram audience is a fit and ask for $250-$1K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Carousels

Flatiron Books' current overall engagement rate of 0.12% is drastically below the 1-2% mid-tier benchmark, and their like-to-comment ratio of 36.1:1 suggests passive scrolling rather than active interaction.

Details

Carousels drive an industry average ER of 0.55% — nearly 5x their current Posts ER of 0.11% — so replacing static single-image posts with multi-slide carousels (e.g., book excerpt reveals, reading lists, author Q&A breakdowns) gives Flatiron Books the highest-leverage format shift they can make immediately.

Move 02

Double Reels Output to Expand Reach

Flatiron Books' Reels already outperform their Posts ER (0.14% vs.

Details

0.11%), confirming that video content resonates more with their 214,619 followers even at a low absolute rate. Industry benchmarks show Reels command a 20-40% engagement premium over other formats, so committing to a higher Reels cadence — such as short author interviews, 'books like' recommendation clips, or first-chapter readings — directly targets their weakest metric with their strongest-performing format.

Move 03

Engineer Comments to Fix Like/Comment Ratio

Flatiron Books' like-to-comment ratio of 36.1:1 against a median of only 14 comments per post signals that their captions are not prompting conversation, which suppresses algorithmic distribution.

Details

Since 73% of brands prioritize engagement rate over follower count, improving comment volume is the fastest path to raising their 0.12% ER toward the 1-2% mid-tier benchmark and unlocking brand deal values above their current $250-$1,000 ceiling. Add a single, specific call-to-action question to every caption — such as asking followers to name a book that changed their life — to convert passive likers into active commenters.

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Flatiron Books's Instagram Engagement Rate: 0.12%