Shift Feed Mix Toward Carousels
Fjoralba Ponari's Posts ER of 3.57% already outperforms the Reels ER of 3.04%, signaling that static or multi-image formats resonate more with the 316,560 followers.
Details
Carousels are the highest-performing content format per industry benchmarks, and leaning into them over Reels could help close that 0.53-point gap and push the overall 3.2% ER even higher. Aim to replace at least one Reel per week with a carousel that invites swipe-through behavior, such as step-by-step guides or multi-look outfit reveals.
