Double Down on Static/Carousel Posts
The Posts ER (2.77%) outperforms the Reels ER (2.2%), meaning the audience responds better to static/carousel content than video despite the platform-wide trend favoring Reels for accounts under 50K followers.
Details
Shift the posting mix to prioritize carousels and static images, since these formats are clearly driving more of the 97 median likes than Reels currently are.
