Shift Volume Toward Posts Over Reels
Posts are outperforming Reels by a significant margin — 11.49% ER vs.
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6.06% ER — meaning the audience responds nearly twice as strongly to static or carousel content. Prioritize publishing more Posts (carousels or static images) in the content mix to consistently drive the engagement that supports the already-excellent 10.86% overall ER. Aim to maintain at least a 2:1 ratio of Posts to Reels until the Reels ER closes the gap.
