Shift Posting Strategy to Reels
The current engagement rate of 0.09% is critically below the 2.5-5% benchmark for micro-tier accounts, and Reels are the highest-reach format for accounts under 50,000 followers like Bridgette Godfrey at 15,281.
Details
Industry data shows Reels command a 20-40% premium in brand deals and outperform static images in ER (0.52% vs 0.45%), so immediately replacing static posts with Reels gives the account the best algorithmic and monetization upside. Aim to make at least 4 of the next 5 posts Reels to test reach lift before the next brand pitch.
