Shift Content Mix Toward Reels
Reels are already outperforming static posts with a 2.18% ER versus 1.48% for posts, yet the overall account ER of 1.58% suggests Reels are underrepresented in the 21 analyzed pieces of content.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers — and Ashley Joy | Women’s Fitness Coach sits at 2,842 — prioritize publishing at least 2 Reels for every 1 static post to pull the blended ER closer to the nano-tier benchmark of 3.5-8%. Aim to batch-produce 4 Reels per week and track whether the median likes climb above the current 41.0 within 30 days.
