Replace Static Posts With Carousels
Finback's current engagement rate of 0.22% is drastically below the micro-tier benchmark of 2.5-5%, and Finback's median post is earning only 161 likes and 1.5 comments.
Details
Shifting Finback's feed content to carousels, which benchmark at 0.55% ER industry-wide, gives Finback the highest format-level ceiling available on Instagram — use multi-slide storytelling formats like 'brew process breakdowns' or 'ingredient spotlights' to encourage swipe-through behavior and repeat views that drive algorithmic reach.
