Shift Every Post to Carousel Format
The current engagement rate of 0.04% is drastically below the 2.5-5% benchmark for micro-tier accounts, and carousels lead all content formats with a 0.55% average ER versus 0.52% for Reels and 0.45% for static images.
Details
Since the median comments sit at 7.0 but the like/comment ratio is 24.9:1, the audience is already inclined to respond to content that prompts interaction — carousels with a strong call-to-action on the final slide (e.g., 'swipe to see the full breakdown') can directly exploit that comment behavior and close the gap toward benchmark ER.
