Shift Feed Strategy Toward Carousels
The current engagement rate of 0.16% is critically below the 2.5-5% benchmark for micro-tier accounts, and the Posts ER (0.17%) and Reels ER (0.16%) are nearly identical, meaning neither format is outperforming the other.
Details
Industry data shows carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images, making them the highest-performing format — audit the last 21 posts and replace static single-image finance content with multi-slide carousels that break down concepts step by step to drive swipe-through behavior and repeat views.
