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@fentybeauty · 13.3M followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 13.3M followers · 0.09% engagement
Next step
Snippet can use this instagram result for @fentybeauty to find brands, write emails, and help you close deals.
Your post rate
$1K-$5K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @fentybeauty's $1K-$5K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @fentybeauty's instagram audience is a fit and ask for $1K-$5K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Their Reels are underperforming at 0.07% ER compared to their Posts ER of 0.13%, and industry benchmarks show Carousels lead all formats at 0.55% ER versus Reels at 0.52%.
Details
Audit their current 24-post sample and replace at least 40% of Reel-only content with Carousel posts — step-by-step tutorials, shade comparisons, or before/after looks — to capitalize on the format that already drives higher engagement in their account data.
Their Like/Comment ratio of 154.8:1 against a median of only 137.5 comments per post signals that their audience is largely passive, which directly suppresses their 0.09% ER — well below the 0.5-1% macro benchmark.
Details
Add a specific, low-friction call-to-action in every caption (e.g., 'Comment their shade below') and respond to the first 20 comments within the first hour of posting to trigger algorithmic amplification and drive comment volume up toward parity with their 11,420 median likes.
With 13.3M followers but only 0.09% engagement, their content is not converting their audience into active participants — a gap that UGC reposting directly addresses by making followers feel seen and incentivizing them to create content for a chance to be featured.
Details
Run a bi-weekly branded hashtag challenge and repost qualifying UGC as Carousels, the highest-performing format at 0.55% ER per benchmarks, to build a feedback loop that grows both comment volume and organic reach without additional production spend.
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