Double Down on Static & Carousel Posts
The overall Posts ER of 10.44% outperforms the Reels ER of 9.52%, and both crush the nano-tier benchmark of 3.5-8%.
Details
Since carousels benchmark at 0.55% ER industry-wide (higher than reels at 0.52% and statics at 0.45%), shifting more of the content mix toward carousels will capture this format's natural engagement edge while still testing reels for the reach boost accounts under 50K followers get.
