Shift Feed Strategy Toward Reels
Archit Sood's Reels are dramatically outperforming their static posts — 73.63% ER versus 1.99% ER on standard posts.
Details
Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers (they are at 20,320), prioritizing Reels in their posting cadence is the single highest-leverage move they can make. Aim to convert their next 3 feed post concepts into Reels instead to capitalize on this gap.
