Shift Budget Toward Posts Over Reels
Fauraa's Posts ER is 4.04% versus their Reels ER of 2.59% — a 1.45 percentage point gap that signals their audience responds significantly better to static or carousel content.
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Given that industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, their posts are dramatically outperforming format norms, so prioritize publishing at least 2 posts for every 1 Reel until Reels engagement catches up. Audit Fauraa's last 10 Reels to identify whether hook strength, caption length, or posting time is suppressing that 2.59% figure.
