Double Down on Reels Immediately
their Reels are already outperforming their static posts at 1.3% ER versus 0.59% for posts — that's a 120% performance gap they are not fully exploiting.
Details
With their 52,050 followers sitting under the 50K threshold where Reels get higher algorithmic reach, shifting their content mix to prioritize Reels is their fastest path to closing the gap between their current 0.71% overall ER and the 2.5-5% micro-tier benchmark. Aim to publish at least 3 Reels for every 1 static post in their next 30-day content cycle.
