Shift Budget Toward Posts Over Reels
FFRC | Singapore Run Club's static and carousel posts are outperforming their Reels — Posts ER sits at 3.08% versus Reels ER at 2.72%, a meaningful gap at their follower tier where the micro benchmark is 2.5–5%.
Details
Prioritize publishing at least 2 carousel or static posts for every Reel to capitalize on the format that is already driving stronger engagement with their 10,106 followers. Audit their last 25 posts to identify which specific post topics hit above their 3.08% Posts ER and double down on those themes.
