Shift Feed Strategy Toward Reels
Dharm Singh Tomar's Reels are dramatically outperforming their static posts — with a Reels ER of 752.88% versus an overall account ER of just 0.21%, the format gap is impossible to ignore.
Details
Aim to make Reels their primary content format, targeting at least 60-70% of their weekly output, since industry benchmarks show Reels command a 20-40% premium in brand deal rates over standard feed posts. This shift alone could help close the gap between their current 0.21% ER and the 1-2% mid-tier benchmark their 115,232-follower account should be hitting.
