Shift Posting Mix Toward Reels
Reels are already outperforming static posts — 0.03% ER vs.
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0.01% ER on posts — yet the overall account ER sits at just 0.02%, well below the 2.5-5% micro-tier benchmark. Since industry data confirms Reels get higher reach for accounts under 50K followers (Fashion is Psychology™️ has 46,304), the account should prioritize publishing at least 3 Reels for every 1 static post to compound that reach advantage and pull the overall ER upward.
