Drive More Comments, Not Just Likes
The like/comment ratio is 198.7:1, with a median of 614.5 likes but only 24.5 comments per post — far more like-heavy than a balanced engagement mix.
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Adding direct questions or polls in captions can push comment volume up, since 73% of brands weigh engagement rate (which includes comments) over raw follower count when evaluating creators like Jorge P. at 13,566 followers.
