Prioritize Posts Over Reels
The Posts ER (8.8%) significantly outperforms the Reels ER (5.9%), even though industry data suggests Reels typically get higher reach for accounts under 50K followers.
Details
Shift the content mix toward static/carousel posts, since carousels also lead the format benchmark at 0.55% ER vs Reels at 0.52%. Test 2-3 more carousel posts per week and track if ER climbs above the current 8.26% average.
