Sarah Borgen | hiking & camping in the Pacific Northwest's InstagramEngagement

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explorenborgen
Sarah Borgen | hiking & camping in the Pacific Northwest

@explorenborgen · 41.4K followers

0.00%

Average for creators your size

$125-$500 per post

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LowAverageGoodExcellent
188
Median Likes
16
Median Comments
23
Posts Analyzed
$125 – $500per sponsored post

Based on 41.4K followers · 0.49% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @explorenborgen to find brands, write emails, and help you close deals.

Your post rate

$125-$500

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @explorenborgen's $125-$500 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @explorenborgen's instagram audience is a fit and ask for $125-$500 per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Strategy Toward Reels

Sarah Borgen | hiking & camping in the Pacific Northwest's Reels are dramatically outperforming their overall account: Reels ER is 12.51% versus their overall Posts ER of 0.49%, and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like theirs at 41,406.

Details

Audit their last 23 posts and identify what percentage were Reels, then commit to making Reels their primary format for at least the next 30 days to capitalize on that 12.51% engagement signal.

Move 02

Add Conversation-Driving CTAs to Every Post

Sarah Borgen | hiking & camping in the Pacific Northwest's Like/Comment Ratio of 167.3:1 with a median of only 16.0 comments per post signals that their audience is passively scrolling rather than actively engaging, which is suppressing their overall ER to 0.49% against the micro-tier benchmark of 2.5-5%.

Details

End every caption with a specific, low-friction question tied to their content — for example, asking followers to choose between two destinations — to convert even a fraction of their 188.0 median likes into comments and close the gap toward the 2.5% benchmark floor.

Move 03

Publish a Rate Card to Accelerate Brand Deals

Sarah Borgen | hiking & camping in the Pacific Northwest's current estimated brand deal value sits at $125-$500 per post, but their Reels ER of 12.51% is a strong negotiating asset since 73% of brands prioritize engagement rate over follower count.

Details

Creators with published rate cards close deals 40% faster, so build one now anchoring their Reels rate at the higher end of their range plus a 20-40% Reels premium, and include an exclusivity add-on of 30-40% for 30-day exclusivity windows as outlined in industry benchmarks.

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Sarah Borgen | hiking & camping in the Pacific Northwest's Instagram Engagement Rate: 0.49%