Shift Budget Toward Posts Over Reels
Static and carousel posts are outperforming Reels by a significant margin — Posts ER sits at 6.95% versus Reels ER at 4.04%.
Details
Since the overall account ER of 6.58% is already excellent for the nano tier (benchmark: 3.5–8%), doubling down on the post format that drives that number will protect and grow the engagement floor. Aim for at least 3 posts for every 1 Reel until the Reels ER closes the gap to within 1–2 points of the posts ER.
