Shift Content Mix Toward Reels
The Reels ER sits at 28.14% compared to just 0.92% for static/carousel posts — a massive gap that shows the audience responds far more to video.
Details
Since the overall ER (0.88%) is currently below the mid-tier benchmark of 1-2%, reallocating more of the 20 analyzed posts toward Reels format could pull the blended ER up toward that benchmark range.
