Shift Posting Mix Toward Reels
Ese Janta's Reels are already outperforming static posts — 0.49% ER vs.
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0.26% ER on posts — yet the overall account ER sits at just 0.3%, well below the 2.5-5% micro-tier benchmark. Since Instagram's algorithm gives higher reach to Reels for accounts under 50K followers, increasing Reels output to at least 60-70% of the weekly content mix is the single fastest lever to close that gap. Aiming to publish at least 3 Reels per week consistently will help track whether the account-level ER begins trending toward the 0.49% floor already proven possible.
