Shift Feed Strategy Toward Carousels
ep jewels's posts are averaging a 0.44% ER, which falls below the industry benchmark carousel format ER of 0.55%.
Details
Replacing static single-image posts with carousel formats — showcasing jewelry details, styling options, or behind-the-scenes craftsmanship across multiple slides — directly targets that gap. Since their like-to-comment ratio is 40:1 with a median of only 11.5 comments, carousels also create natural prompts for comments by ending on a question slide or a 'swipe to see the final look' hook.
