Shift Feed Mix Toward Carousels
The current engagement rate of 0.48% sits well below the micro-tier benchmark of 2.5-5%, and the posts ER of 0.46% suggests that static image content may be dragging performance down.
Details
Industry data shows carousels average 0.55% ER versus 0.45% for static images — a meaningful lift at this scale. An audit of the last 8 posts should be conducted to replace at least half of any static single-image posts with carousel formats to immediately target that 0.55% benchmark.
