Shift Budget Toward Reels Immediately
Reels are already outperforming Posts (0.79% ER vs 0.64% ER), yet overall engagement at 0.59% sits far below the nano-tier benchmark of 3.5-8%.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, prioritizing Reels as the primary format is the single fastest lever to close that gap. EmpowerHer Ventures should aim to make at least 60% of the next 10 uploads Reels and track whether the median likes — currently just 6.0 — begin to climb.
