Shift to Reels to boost reach
The current engagement rate of 0.73% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are proven to deliver higher reach for accounts under 50,000 followers like EMMA PASCOE | EXPAT MOM IN ABU DHABI at 13,115.
Details
Prioritize publishing Reels as the primary format — they command the highest format-level engagement and can be paired with a 20-40% rate premium when moving into brand deals. Aim to make at least 3 of the next 5 posts Reels to test the reach uplift directly.
