Add Comment-Driving CTAs to Every Caption
Median comments sit at 0.0 with a like/comment ratio of 76.8:1, meaning the 49.0 median likes almost never convert into conversation.
Details
Since comments signal deeper engagement, ending each caption with a direct question (e.g., 'What's your go-to running distance?') will push toward the more balanced engagement mix that helps close the gap between the 3.04% ER and the nano-tier benchmark of 3.5-8%.
