Shift Feed Strategy Toward Reels
Emmy Adelle's Reels are generating a 4.16% engagement rate compared to just 0.7% on static posts — nearly 6x higher performance.
Details
Given that Reels get higher reach for accounts under 50K followers (the account sits at 20,807), prioritizing Reels in the posting cadence is the single fastest lever to close the gap between the current 0.57% overall ER and the 2.5-5% benchmark for micro-tier creators. Aim to make at least 60-70% of the next 10 posts Reels to shift the overall ER upward.
