Convert Comments With Carousel Posts
The like-to-comment ratio is 39.5:1, meaning comments are the weakest engagement signal — yet comments weigh heavily in Instagram's algorithm.
Details
Carousels benchmark at a 0.55% ER industry-wide, but the current 3.93% ER shows the audience is already primed to engage; use multi-slide carousels with a direct question on the final slide to convert passive likers into commenters and push that ratio closer to 20:1.
